Kristin Weitzel
PORCFEST XII & XIII Producer
Kristin has over 15 years experience shaping marketing programs that create brand value, drive revenue growth, and propel companies in the beverage, spirits, and consumer packaged goods industries to the forefront of their markets. She began her career in the beverage industry pioneering brands like Stella Artois, Red Bull, and 10 Cane Rum, then went on to projects for electronics, media, and luxury spirits in the Moet-Hennessy portfolio. Leading roles on both client and agency side sparked the opening of her own boutique agency focusing on new, evolving brands and as an operations director for international agencies. After spending a year working in Argentina and refining her Spanish language skills, she was drawn back to the US for a full-time role with WIlliam Grant & Sons running their Innovation Whiskeys portfolio and Sailor Jerry Rum. With an extensive background in sales, marketing, and event production, this strategic leader and developer keeps brands fresh and at the forefront of the consumer mind.

Though building brands and business opportunities is Kristin’s primary area of expertise, she is also a Certified Yoga Instructor, enjoys volunteering her time on multiple festival projects, just joined the NH Roller Derby Misfits, and strives to bring people together from all walks of life in an effort to foster positive solutions and generate ideas between her connections.

After attending PorcFest in 2013 and working in 2014 with the Butlers and the Vines on the Sailor Jerry Rum sponsorships, Kristin is thrilled to lead this year's event. She moved from New York City last year, and currently resides in NH with her partner-in-crime and FSP board member, Matt Philips.

LinkedIn Profile for more detail on projects and brand marketing work:

http://www.linkedin.com/in/kristinweitzel